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The 8 Goals Of All Customer Interactions

When consumers interact with a company representative, they have certain expectations.  They expect the associate to… Answer their question or respond to their concern Be knowledgeable, respectful and...

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Listening For Emotions Is Equally Important As Listening For the Question

Of all the business courses I took in my lifetime, the one that I found most useful was a session on active listening. In order to build customer loyalty, company associates need to build a connection...

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How Can Magic Phrases Help Secure Repeat Business

All of us of a certain age remember that great show, “You Bet Your Life,” hosted by Groucho Marx.  Any contestant who mentioned the magic word of the day would be rewarded a bonus, complete with a...

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5 Tips For Building Trust

Trust is the most important ingredient for building customer loyalty. Without it, any relationship, whether personal or business, will not flourish. When trust is broken, customer loyalty is lost and...

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Listen up! 7 Tips to Improve the Call Center Interaction

I was taught years ago the most important component in selling was listening.  Hear what your prospect has to say and respond instead of providing a laundry list of services that may not be needed....

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Listening: Giving the Customer Control

Listening patiently to a customer gives them a feeling of control. Customers want to know they are uniquely important and their specific needs are being attended to. They don’t want to feel trapped...

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